BRAND STORY

I am Joe, one of the founders of the "Babeecats" brand. My partner William and I have always been extremely passionate about pets and have always regarded our pets as invaluable members of our family.

It was a day that seemed predestined. I happened to spot a stray female cat on the roadside. She was wandering alone, extremely emaciated. Her body was so weak that it seemed like a gentle breeze could knock her down, and she walked unsteadily. She looked truly pitiful. Instantly, my heart was filled with compassion, and without any hesitation, I took her home. From that moment on, I embarked on a rescue journey with unwavering patience and meticulous care. I prepared a warm and cozy corner especially for her, provided her with nutritious food and clean water every day, and took her to the vet regularly to ensure she received the most appropriate treatment and care. After weeks of my devoted care, the once-shabby-looking cat finally regained her health and vitality. I named her Babee. In my heart, this name carried my full expectations. I hoped she would be treated tenderly by the world, cherished like a precious baby, and grow up carefree.

Since meeting Babee, my determination to rescue and care for stray cats has burned like a raging fire. Over the years, my team and I have worked together to gradually build an extensive rescue network and a proper adoption base. We have tirelessly roamed through the city streets and alleys and even ventured into remote areas, just to find those stray cats in need. Up to now, the cumulative number of stray cats we have taken in and successfully nursed back to health has exceeded 500. Looking at these lucky little ones, I am filled with a sense of relief because many of them have been adopted by kind-hearted cat lovers and started a happy new life in their new families. Our adoption base is like a safe haven for these rescued cats, full of hope and opportunities for a new beginning. The base is equipped with comfortable living areas for the cats to rest and sleep, spacious play areas for them to freely release their instincts, and a group of dedicated and loving caregivers who always safeguard the healthy growth of the cats.

In the process of taking care of Babee and the numerous cats that came to me later, I have unknowingly become a recognized cat expert. I have tried all kinds of cat products, ranging from large ones like cat beds and litter boxes to small ones like cat bowls, cat climbing frames, scratching posts, and a variety of toys. I have also been very enthusiastic about getting together with local cat lovers. We have had lively discussions about everything related to cats, exchanged our experiences and insights. During this process, I have continuously learned new knowledge and generously shared my own experiences with others.

While raising cats, I have also been actively involved in public welfare activities. My team and I would regularly visit stray animal shelters and deliver food, medical supplies, and other essential daily necessities to the animals there. I know that each of our contributions could potentially bring significant changes to the lives of those homeless animals.

With the idea of sharing our passion for cats and the high-quality products we discovered and developed during the process of taking care of them with more people, William and I decided to establish a brand named after the first cat I rescued, "Babeecats". Our mission is simple yet profound: to provide the best care and love for every pet. I have always firmly believed that every cat should be treated as a unique and precious baby by its owner, and pets deserve the same level of love and attention as human family members in our lives.

From a small workshop, we have now grown to have a 2,000-square-meter small factory building and multiple cooperative supplier partners. Initially, it was to ensure the survival of our stray cat rescue station, but now it is more about benefiting more little cats and spreading our love. We have always advanced steadily and made progress step by step. Our "Babeecats" brand offers a wide variety of pet supplies. Take the cat nest, for example. When designing it, we prioritized the ultimate comfort experience for cats. We selected materials that are so soft that one can't help but want to touch them. Once the cats lie in it, they will involuntarily curl up, as if enjoying the most pleasant time. For the litter box, while ensuring its practical function, we also paid special attention to the design of its hygiene. We used durable and extremely easy-to-clean materials, making it much easier for owners to clean. The cat bowl is also carefully designed and crafted by us, which can help cats develop correct eating postures and accurately control their food intake. The cat climbing frame is a very important item for cats and is also a key product that our team focuses on researching and developing. Our cat climbing frames are sturdy and durable, with different levels and surfaces specially designed for cats to scratch, which can fully satisfy cats' natural instincts of climbing and scratching. We have cat climbing frames made of pure solid wood and those with a clever combination of solid wood and other materials, which can not only bring cats a homey feeling close to nature but also ensure better health and durability. As for the pet toys, our original intention of designing them is to attract cats' attention, allowing them to play heartily, gain fun during play, and promote their physical and mental healthy development and stimulation. Our brand has extremely strict control over the quality and safety of products. We only select the highest-quality raw materials, and each product undergoes a series of strict testing and certification procedures. Only in this way can we ensure that they meet our highest standards.

One remarkable aspect of the "Babeecats" brand is our firm commitment to giving back to society. Every year, we donate 3% of the company's profits to local stray animal shelters. This is not just a simple financial contribution; it is the continuation and transmission of the love and care of our brand and every customer who supports us. This means that every customer who purchases products in our store is actually indirectly contributing to the happy lives of those stray cats.

Now, the "Babeecats" brand has entered its fifth year since its establishment. Looking back, it was just an insignificant small local store, but now our products have reached all over the world, enabling countless pets to receive better care and love. However, William and I have never thought of stopping. We are still exploring and researching hard, devoting ourselves wholeheartedly to the research of new materials, more optimized designs, and advanced technologies, because we know that only through continuous innovation and improvement can we create a higher-quality life for pets. Our ultimate dream is to enable more and more pets to live a happy, healthy, and fulfilling life through our persistent efforts.

I think our story is a good example, showing how a brand founded based on love and care can have a real, positive, and profound impact on the lives of pets. I know that each pet product brand may have its own unique story, but I always believe that the unwavering care and responsibility for pets are truly the keys that enable a brand to stand out among numerous competitors and become a powerful and positive force in the broad field of animal welfare.

As an emerging online brand, compared with traditional offline sales, it is more challenging. I hope that in the days to come, we can continuously improve and make progress, bringing convenience and spreading love to more pet families.